I have been teaching all things Instagram to business owners and entrepreneurs for over a year now and the number one question I get is about hashtags. So I wanted to share with you
MY TOP SIX HASHTAG TIPS!
#1: Use all 30 Hashtags
I have seen some Instagram Experts teach to use 11-12 hashtags but I have personally tested this and think it’s BOGUS! We all know Instagram only allows us to use 30 hashtags and if hashtags are your keywords for Instagrammers searching for you, why not use ALL 30?
I highly recommend coming up with a set of 90 hashtags. Yes you read that right, 90 hashtags. I want you to separate them into groups of 30 and save that list for later, we will be using it.
How do you find the RIGHT hashtags?
Well first you need to know that hashtags like #love #me #cool are not going to get you ANYWHERE. You need to get into your Target Market’s head, what would they be searching for if they were to be looking for you and your niche?
Stuck when it comes to finding who your Target Market is? Grab our free worksheet here: https://instantboss.lpages.co/target-market-worksheet-free-download/
Secondly look at what your competitors are using. Make a list of at least 10 competitors and look at all the hashtags they are using. Do these hashtags fit your niche? If so, you should be using them.
And Last but not least, Instagram recommends hashtags for you. When you search a hashtag, for example #boutiquestyle you will see that at the top Instagram also shows you related hashtags such as #boutiqueshopping, #boutiqueclothing, etc… Check those hashtags out and see if they fit what your target market is looking for.
#2: Put your Hashtags in Order
You can’t just be using your hashtags all willy nilly. You need to be able to test your hashtags and KNOW which ones are working for you and which you should ditch.
You will know your hashtags are working when you are getting more likes, more comments and new followers. You can also check to see if your hashtags are working by searching the hashtags you are using and see if you are ranked in the TOP POSTS
When you are putting together your list of 90 hashtags (as mentioned above) I want you to put them in order of how many times they are being used. For example #boutique has 11,269,663 uses while #boutiquestyle has 168,635. You are more likely to be put in the top posts of #boutiquestyle then #boutique just because there is less competition.
I recommend finding hashtags with 5,000 uses, then 10,000, 20,000 all the way to 100,000 for your first test. If you find that you are ranking in Top Posts for the 100,000 mark you can keep adding more used hashtags till you hit your plateau.
There is also a great app called SMARTHASH that allows you to copy hashtag sets and split test them to see which are working for you and which are not. But I still recommend getting your hashtags in order and regularly checking them.
#3: Use hashtags in your comments, not on your caption
Hashtags work the same way and do not depend on whether you put them in your caption or your comments section. I personally like to put my hashtags in the comments section because it makes my post look so much nicer. When your hashtags are in your caption, they can be overwhelming and take over the look of your post.
#4: Get your hashtags on your post ASAP
The faster you get your hashtags on your post the more likely that your target market will find you faster. Also The Instagram algorithm for hashtags doesn’t start working till you put your hashtags in your post. For example you can’t make a post and get 50 likes and 20 comments and THEN post your hashtags, because Instagram doesn’t recognize any of those likes or comments from before.
I have a great hack for getting your hashtags up ASAP. So remember those 90 hashtags I had you create, have them ready while you watch this video: https://youtu.be/m6tudnFXdPQ
#5: Regularly Change your Hashtags
This is why I had you create 90 hashtags, so you will AT LEAST have 3 sets of hashtags to change out. There has been a bunch of rumors swarming around the Instagram Shadow Ban. This is where accounts are using hashtags but Instagram isn’t showing their posts in the hashtag area. Some Instagram Experts suggest regularly changing your hashtags to avoid the dreaded Shadow Ban.
If you don’t want to spend hours on end coming up with hashtags, I have a solution for you. I created the Hashtag library and the Ultimate Hashtag Kit. The Hashtag Library is a library filled with over 2,000 copy and paste hashtag for tons of different niches. https://youtu.be/0_2-YDQuG4o https://instantbossclub.com/product/hashtag-library/
But just in case your niche is not inside the library I also offer the Ultimate Hashtag Kit, where I put together 90 hashtags for your specific Instagram Account: https://instantbossclub.com/product/ultimate-hashtag-kit/
#6: Know where you can use your hashtags
I put together the #instabossmob hashtag as an engagement hashtag. Which means that anytime someone uses it they should also go and like and comment on others using the tag. Since I created this hashtag from the ground up and it is known with my brand I use this hashtag in my Instagram Bio so when people search #instabossmob my account pops up as well! https://youtu.be/9lKpdMo13oM
You can also now use hashtags in your Instagram stories. Since this is so new, I am not exactly sure how Instagram chooses which stories to feature in the hashtag area yet. But I assume it has something to do with how many views your stories are getting. If you are lost on how to use Instagram Stories here is a video with a few hacks: https://youtu.be/LgY1UgkFz80
And of course you can use hashtags in your Instagram Posts!
Now that you know how to find what hashtags to use and where to use them. There are many ways you can boost your chances of getting put in the Top Post for your hashtags. These are tactics I haven’t seen any other Instagram Expert teach and I share it all with you Inside the InstantBoss Club.
Want to know how a my Instagram post from 45 mins ago has 119 likes, 55 comments and hit top post in BIG hashtags?
Not only do I teach you these game changing tactics but so much more! Read all about it here: www.instantbossclub.com
And in the meantime join our free facebook group: https://www.facebook.com/groups/instantbosses/