Small Shop News 9/23/24

Updates

1. Study: shortened season, less weekday spending to impact holiday sales
2. Mastercard: US holiday sales to grow 3.2% as consumers focus on deals
3. Top 6 holiday shopping trends for 2024
4. More than half of US Gen Zers are headed to TikTok Shop this season
5. TikTok updates search ads campaigns with keyword targeting

Knowledge

1. Preorders: why you should offer them (and how to set them up)
2. How to price a product in 3 simple steps
3. How to use (Meta) Facebook ads manager: a comprehensive guide
4. Maximize your boutique’s visibility: SEO keywords guide!
5. Network, learn, succeed: InstantBoss app for retailers!