Small Shop News 7/18/22

Updates

1. Retail sales up in June following May’s decline
2. Gen Z and millennials have a more complex path to purchase
3. Retailers update their return policies as profitability takes a hit
4. Instagram tests new Notes shelf in IG direct, ads on user profiles
5. Facebook tests a way to add up to five profiles tied to a single account

Juicy

1. Twitter shares new research into the roles that social media engagement has on purchase activity
2. Meta adds new, exclusive content options for paying subscribers to help creators to build their audiences
3. Kids and teens now spend more time watching TikTok than Youtube research shows

Knowledge

1. Loyalty program advice: myths and facts
2. What is a third-party payment processor and how does it work?
3. Retailing in a recession - tips to stay competitive
4. What is EMV and why should merchants use it?