Small Shop News 2/13/23

Updates

1. Instagram expands access to Reels-focused tipping feature, Gifts 
2. TikTok adds new targeting and boosting features to its promote advertising tool
3. What is the best TikTok length?
4. Will modest fashion become a mainstream retail opportunity?
5. How to diffuse an artisanal brand – Faire disruption  

 

Juicy

1. Tiktokers found a devious way to increase engagement 
2. ‘De-influencing’ is going viral. What does this mean for the future of influencers? 
3. Instagram is removing the ‘shop’ button? What sellers need to know 

 

Knowledge

1. Future of malls: how retailers can adapt in 2023
2. How to design your retail store lighting (+ best lighting practices)
3. Logo design trends for 2023: is your logo up to date?