Small Shop News 12/23/22

Updates

1. Meta publishes new guide to the key factors influencing consumer decisions
2. Announcing new Instagram content scheduling
3. Meta adds new creator monetization options for the holidays, with a focus on stars donations
4. TikTok announces updated CAP university marketing education course
5. The metaverse fashion stylists are here

Juicy

1. New feature: target Instagram followers
2. Got “pilk”? Tiktokers are amassing millions of views drinking a bizarre concoction of Pepsi mixed with milk
3. TikTok shares the top clips, trends and creators in the app for 2022

Knowledge

1. Front of house vs back of house in retail: how to get both teams in sync
2. System of record: a guide for retailers
3. Facing in retail: everything you need to know to keep and attract customers