Small Shop News 10/30/23

Updates

1. What does TikTok Shop mean for ecommerce? 
2. Q4: opportunities and challenges for retailers 
3. 34 predictions for social media marketing in 2024
4. Pinterest reports steady Q3 users and revenue growth
5. Instagram adds polls in comment streams on feed posts and reels 

 

Juicy

1. These winter color trends will make cold-weather dressing a blast
2. The ‘80s trend you feared is making a major comeback this spring 
3. ‘Not mind blowing’: brands that have started testing out TikTok Shop say it’s a slow burn

 

Knowledge

1. Understanding overhead costs
2. Free on board (FOB): FOB shipping point vs. destination 
3. Top 10 most popular social media platforms in 2023