Small Shop News 10/3/22

Updates

1. Holiday shoppers to start early; looking to save
2. 4 steps retailers can take to market themselves in a recession
3. Concerned with inflation and inventory, big-box retailers move up their holiday promotions
4. Instagram expands test of multiple links in user bios
5. Affirm targets offline growth with debit card

Juicy

1. TikTok planning to launch North American live shopping platform
2. Instagram moves to next stage of development with creator “media kit” option

Knowledge

1. 25 halloween marketing ideas retailers can use to boost revenue
2. How to create a viral social media sensation: 3 businesses share their tips
3. How to pull off a gift with purchase promotion
4. How to convert social media followers into sales
5. 8 tips for tough conversations with employees