Small Shop News 9/5/22

Updates

1. How small brands can help retailers build loyalty in a time of uncertainty
2. The next generation of shoppers needs a next-generation strategy
3. Instagram tests new ‘add topics’ option in the Reels upload process
4. TikTok shares new guidance for brands in video series
5. New report shows young users still log onto Facebook regularly, but are spending more time in other apps

Juicy

1. Meta is planning more paid features for Facebook and Instagram
2. Consumers doubt influencers use the products they promote
3. Meta provides new insights into how its video distribution algorithms work

Knowledge

1. How to take control of retail fundamentals ahead of peak season
2. How to pull off a gift with purchase promotion
3. Winning customer love: how small businesses earn loyalty