Small Shop News 5/9/22

Updates

1. TikTok expands the test of a “Friends” tab, replacing “Discover”
2. TikTok publishes new guide to collaborating with creators on ad campaigns
3. Meta introduces new ads and messaging tools for small businesses
4. YouTube plans live shopping bet as ad revenue growth slows
5. Shopify’s new Audience tool tries to give brands better targeting

Juicy

1. Target offers in-store finger nail painting - by a robot?!
2. Shopify buys Deliverr in a logistics acquisition
3. Live selling best practices to grow your business

Knowledge

1. Study: consumers prefer shopping in-store
2. Ways your brand personality impacts consumer behavior
3. Pop up shops 101: how to sell your products in person
4. Inventory storage: ideas to manage your business