Small Shop News 5/9/22
Updates
- TikTok expands the test of a “Friends” tab, replacing “Discover”
- TikTok publishes new guide to collaborating with creators on ad campaigns
- Meta introduces new ads and messaging tools for small businesses
- YouTube plans live shopping bet as ad revenue growth slows
- Shopify’s new Audience tool tries to give brands better targeting
Juicy
- Target offers in-store finger nail painting - by a robot?!
- Shopify buys Deliverr in a logistics acquisition
- Live selling best practices to grow your business
Knowledge
- Study: consumers prefer shopping in-store
- Ways your brand personality impacts consumer behavior
- Pop up shops 101: how to sell your products in person
- Inventory storage: ideas to manage your business